We know what buttons to push

From initial planning to marketing and launching to settlement our experienced project team will deliver exceptional results.

The Kingsford team treats every project as unique and tailors individual campaigns based on proven methods and past successes. No two projects are ever the same, which is why we don’t favour any single activity to get the best results.

Ultimately, we take great care to ensure all marketing activities are well planned, executed and monitored to ensure a smooth process.

KINGSFORD PROPERTY THE KEY TO SUCCESS

1. ACCURING THE SITE
Locate and assist with securing the land

2. PROJECT ANALYSIS
Appraise and format:

  • Apartment mix and size
  • Design and fit out
  • Amenities
  • Price Points

3. IDENTIFY TARGET MARKETS

  • Investor
  • Owner occupier
  • Demographic profile
  • Economic and social considerations
  • Local, regional, interstate and overseas communities

4. REVIEW MARKET CONDITIONS

  • Conduct Market Analysis
  • Compare products
  • Interest rates
  • Rental yields
  • Cost of ownership

5. DESIGN MARKETING STRATEGY

  • Staged release: pre-release, launch, post-launch
  • Database promotion: existing purchasers, prospects, referral sources
  • Public relations
  • Target market activities: direct mail and email, online ads, networks, databases, referrals, retail campaigns

6. IMPLEMENT CAMPAIGN

  • Concept design
  • Production of key elements: direct mail, invitations, flyers, database communications, brochures, websites, investor/purchase packs, banners and signage, display/marketing suite fit out

7. MANAGE SALES

  • Review marketing activities
  • Monitor sales source data
  • Reporting to client
  • Contract administration
  • Finance referrals
  • Conveyancing packages

8. POST-SALES/ PRE-SETTLEMENT

  • Project updates: communications with purchasers
  • Market updates: communications with purchasers and clients

9. SETTLEMENT

  • Pre-settlement inspections
  • Liasing with financers, solicitors and conveyancers, valuers and purchasers
  • Manage settlement process

To learn more about our developer services contact of office today 03 9682 6222